Contrary to popular opinion, copying isn’t a bad thing, especially when it comes to scaling your business.
Every entrepreneur does it— just look at Mark Zuckerberg. Mark didn’t grow Meta out of pure boy genius (he doesn’t have Phoebe Bridgers on speed dial like that). Instead, he did what any entrepreneur does, and should do, which is copy the competitor.
In this video, Katie and Tara explain why copying can help you improve your business model and how Mark Zuckerberg used this practice to make Facebook —excuse us, Meta— a multi-billion dollar company.
Check out the full episode here: https://www.youtube.com/watch?v=seDHtJooa0s
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