Allison Ellsworth is the founder, chief brand officer, and marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content.
00:00 Intro
01:37 How Poppi’s social media took off
06:50 Poppi’s social mentality
11:12 The art of the hook
15:10 How to use humor in your content
17:00 The value of social media giveaways
19:56 What a “good watch time” on a TikTok video actually is
22:28 Allison’s biggest piece of advice for social media
25:33 Finding the balance between following trends and making your own original content
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BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!
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