In this episode:
- Two PR campaigns that totally backfired (Burger King & Dove)
- The Will & Jada Pinkett Smith playbook (also known as the Taylor/Kanye dynamic)
- Controlling the narrative, calculated controversy, and redemption arcs
- Basecamp’s founders making “bold enemies” out of Apple and Gmail
- Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
- Christine Quinn as the professional villain on Selling Sunset
- How founders can use HARO to get earned media placements
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