Season 4
A Guide: Using Social Media Ads to Grow Your Business
In this episode: Tara shares the strategies she uses for targeting Facebook ads that can help you get customers for your business Why you especially need to know your numbers for ads How calculate ROAS for your ad-spend Figur...
Pulling Yourself Out of the Spin Cycle and Handling Difficult Clients
In this episode: Katie and Tara rant and reflect about their most annoying experiences dealing with clients and offer advice for each other for how to overcome those experiences Drawing the line with your clients (and teachin...
Capturing Attention with Gary Vee
In this episode: Serial entrepreneur, OG content creator, and best-selling author Gary Vaynerchuck hops on the pod to talk about his new book, Day Trading Attention How Gary is constantly creating content— and how it helps gr...
What Working at Twitter under Elon Musk Taught Dr. Rumman Chowdhury A…
In this episode: Rumman Chowdhury, PhD, founder and CEO of Humane Intelligence, joins the pod to talk w/ Katie and Tara about the reality of running a nonprofit in tech Rumman shares stories from working at Twitter before and...